Target must be crazy to do this kind of promo . . . crazy like a fox! According to Fandango.com Target will show a sneak peek of the new film, Breaking Dawn – Part 2 as part of the Breaking Dawn – Part 1 Blu-ray and DVD release Friday February 10th. This is to raise the hype even further to astronomical levels. Is that even necessary? Guest services will begin distributing tickets at 9 p.m. and the show will begin at 11 p.m. Stores will then close at 1 a.m. You can find your participating locations here.
Also in the article from Fandango, Lions Gate has hinted at continuing the franchise beyond the books.
In an interview with the L.A. Times, Lionsgate CEO Jon Feltheimer hinted that Twilight will go on.
"It's hard for me to imagine a movie that does $700 million-plus doesn't have ongoing value. It's an amazing franchise that they have done a great job of maintaining with absolutely no deterioration."
Can you continue a franchise of a best-selling book and not screw it up. Movie and maybe TV. I don’t even know why I ask that in this day and age when some movie adaptations come out and you find that the only thing close to the book is the title.
Before I go any further, let me say that I reserve judgement on the series because I have not read the books myself. It’s not that I’m not into sparkly vampires, I’m just not that into vampires period.
That being said, from my time working in a book store I’ve heard so many people complain about the quality of the writing and whether it deserves the accolades that it receives. In an article on whether Rowling should get a Nobel Prize, Meyer’s books were brought up. If Rowling should be considered for her single-handedly getting kids back into books in the last decade, then what about Meyer. She has saved teen fantasy lit by getting every emo kid to read. So is she deserving?
Back to my original point. Whether her writing is of Nobel quality, it’s obvious that she has written a very entertaining series of books. But . . . can it survive past that? Can Lionsgate continue the money train and entertain countless teens (and pre-teens and moms) with more movies or a TV show?
Last question. What is a movie that you were all excited for and then found that it had nothing to do with the book? Does not have to be a sci-fi or fantasy movie for you to gripe!